Selected
Systems
Production platforms I owned or led — B2B catalogs, CRM/ops backends, lead pipelines, commerce systems, and practical AI tools. Each case study covers architecture, engineering scope, and measured outcomes.
Forzabuilt Platform
Led ForzaBuilt's platform transition — WordPress to Astro/React on Vercel with serverless proxies to a Heroku Express/PostgreSQL API for products, blogs, contact, newsletter, and admin ops. Built lead pipeline with validation, honeypot, rate limiting, Postgres persistence, and Salesforce OAuth sync. Owned layered redirects, 200+ SKU catalog architecture, Vercel Blob media, and SEO recovery to 99% health. 28 qualified inbound submissions in four months.
Full-stack platform · 28 MQLs
Nexrena Platform
Built and operate the full-stack platform behind Nexrena — Next.js UI, Express APIs, PostgreSQL/Prisma for CRM, project management, invoicing, multi-site form submission, AI chat intake, sales assistant, and ops copilot. Single owned system replacing multiple SaaS tools with grounded AI, guardrails, and production analytics.
CRM · AI · multi-site APIs
Furniture Packages USA
Led buyer-type procurement UX and SEO program for Florida furnishings — structured quote paths, redirect-safe migration, and analytics on high-intent actions. Integrated site into Nexrena multi-site form API, chat intake, client portal, and migrated legacy Heroku Postgres leads into unified CRM. Organic traffic up 210%; quote requests nearly doubled.
+210% organic · CRM integration
VITO Fryfilter
Sole US technical hire for VITO Fryfilter — owned shop.vitofryfilter.com on Shopify with custom Liquid, HTML/CSS, and JavaScript. Shipped product calculator and quiz flows, smart cart validation, SEO product pages, and automated testimonial pipeline (reviews 8→40+, still running). Store traffic up 285% YoY with 2.8% conversion.
+285% traffic · automation
Rugged Red
Launched Rugged Red as a separate brand experience on Vercel (React SPA) while reusing Forza's PMST Heroku/PostgreSQL product API and Contentful blog/news content. Multi-brand architecture without duplicate product databases or parallel CMS stacks.
Multi-brand · shared API
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